The Label runway show started fashionably late, just after 2:00 p.m. inside the studio at Heritage Court on Exhibition Grounds in Toronto. The show began with a black-and-white introductory video that captured a lanky brunette waking up and getting ready for her day: she throws on a t-shirt and jeans, along with a pair of heeled boots that happen to be sitting by the door on her way out; The video set the tone for the Label show, and captures the thrust of the line: effortless, everyday fashion.
The Label women’s wear line is fierce while still being feminine; stylists paired silks with leathers; dainty purses were offset by heavy combat boots, and every so often, an outfit was punctuated with a pair of blood red heels. Loves it!
The models’ hair was styled to give it that “I just woke up this way” look, which matched the easy chic clothing.